IFFI will pay tribute to Irrfan Khan, Sushant Singh Rajput, Chadwick BosemanMovies like 'Bobby', 'Paan Singh Tomar', 'Kedarnath' & 'Charulata' to be featured.
14 Jan, 2021, 04.23 PM IST
Veteran actor Jagdeep, who played Soorma Bhopali in 'Sholay', passes away; Anil Kapoor remembers 'one of the greatest actors of India'He also played memorable roles in 'Purana Mandir' and 'Andaz Apna Apna'.
09 Jul, 2020, 10.12 AM IST
HUL’s call forces rivals to look at similar moveEven beyond the FMCG sector, matrimonial website Shaadi.com has reportedly stopped asking users to declare the colour of their skin in thei...
26 Jun, 2020, 10.43 AM IST
Campa Cola's revival adds local fizz to marketCampa Cola is being retailed both in modern trade stores like Reliance Fresh and DMart, as also general stores.
17 May, 2019, 11.41 AM IST
This new blanket will protect you from mosquito bitesMumbai-based Nidra Textiles, started by sisters Kasturi and Shrreya Poddar, have grabbed attention with Mos-Quit-O, a mosquito repellent qu...
09 Oct, 2014, 10.56 AM IST
L’Oreal smartly ambushes 'Rs 5 crore challenge' campaign for Fair & Lovely creamWhile the jury may still be out over which brand can give you best fairness, for the time being, it seems HUL has been ambushed in its own ...
21 Jun, 2013, 05.23 AM IST
Second coming: Bollywood moms are all the rage on brand street“If you want housewives to fall in love with brands, then brands have to fall in love with housewives,” says Jagdeep Kapoor.
30 Apr, 2013, 04.08 AM IST
Brand Apple that people crave to ownIn India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.
27 Aug, 2011, 11.06 AM IST
- 'Pappu' connects with consumers; becomes darling salesman for marketers
From chocolates and toothpaste to mobile games and spare parts, the affable Pappu has become a darling salesman for marketers.
15 Aug, 2011, 10.00 AM IST
- Mosquito repellent brand AllOut repositions, kills frog, changes tagline
The frog is out of the business and out of the advertisement of AllOut for the first time since the mosquito repellant brand aired its firs...
08 Aug, 2011, 02.35 AM IST
- Small cos can create big impact by using smart advertising
After spending a good amount on setting up a business, an entrepreneur is usually left with just enough to sustain for sometime.
11 Oct, 2010, 05.54 AM IST
- New Zandu Balm ad to encash popularity of Dabangg's song Munni badnaam
Emami is also planning to rope in Malaika Arora Khan, who played Munni, as brand ambassador for Zandu Balm, said a senior company official.
24 Sep, 2010, 01.16 AM IST
- Consumer goods, services buck trend of soaring prices
The cost of a range of consumer goods and services have bucked the trend of soaring prices over the last 10 years, an ET study find. War on...
13 Apr, 2008, 07.10 AM IST
- 50% of malls may shut down by '10, hype to go: Experts
Retailers, especially in the food and groceries business, would be the worst affected, say experts. Business Week in pics I CEOtoons I Week...
24 Feb, 2008, 01.26 PM IST
- India Inc joins summer gold rush
This summer, marketers - from budget airlines and travel agents to cola biggies - are set to have a blast.
25 Mar, 2007, 12.00 AM IST
- Brands look to ride their own media vehicles
Nokia’s Defend Your Turf, Hutch’s Delhi Half Marathon, Lakme India Fashion Week and Samsung’s World Cyber Games, are but few examples of a ...
20 Sep, 2006, 12.17 AM IST
- New-age products tune into TV ad space, FMCGs take a backseat
Even a casual viewer wouldn’t have missed the surfeit of feature-led ads on television off late.
19 Sep, 2006, 02.10 AM IST