A global transformation consultancy, Isobar Consulting will help brands define their digital transformation strategies and construct roadma...

The campaign which has been conceptualised by Dentsu and Isobar will kickstart on television, with a focus on general entertainment channel...

PE firm Sycamore Partners will buy 55% of the brand for about $525 million.

Increasing tech literacy, cheap labour and data, and falling cost of devices have made India an ideal place for viewbotting, which refers t...

Unilever said it will not advertise its brands on social media alongside content that creates divisions, exploits children and hurts religi...

In an industry still dominated by the blue bird and a few others, the happy monkey is gradually gaining some measure of ubiquity, serving u...

Highlights: o An exclusive collaboration between Dentsu Aegis Network Ltd and TimesPro in three major cities across India o Training to be ...

The three-month full-time programme, scheduled to begin on January 31, focuses on the strategic and practical aspects of digital marketing ...

The council includes heads of the Dentsu Aegis Network companies in India and is chaired by Bhasin. The company has 1700 employees.

Dentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.

One more digital acquisition has been announced – Aegis Group has acquired Communicate 2, a leading performance marketing and search agency...

The combined entity will become the fifth largest communications group in terms of revenue ranking below Martin Sorrell's WPP, Omnicom, Pub...