E-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...

Ishan Chatterjee, CEO of JioStar Sports, now heads IAMAI's Digital Entertainment Committee, succeeding Kiran Mani. Chatterjee highlighted I...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

JioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...

The ICC Men's T20 World Cup 2026 has begun with record viewership. JioStar's digital and linear platforms saw a massive surge in consumptio...

India's sports economy is poised for significant growth, projected to reach $70 billion by 2030, driven by increasing fandom, technological...

Sanjog Gupta, JioStar CEO, will lead the International Cricket Council. Uday Shankar announced Gupta's departure. He expressed pride in Gup...

Cricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...

JioStar is launching the second edition of Brand Spotlight, focusing on advertising during the first six overs of IPL to maximize visibilit...

JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...

JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...

JioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...

JioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and accountability. This partn...