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INTERNATIONAL PICKLEBALL FEDERATION
World Pickleball League signs Sony LIV as exclusive streaming partner for Season 2The World Pickleball League announced Sony LIV as its official digital streaming partner for Season 2. All 120 matches will be available li...- Companies warm up to participative sports as fitness awareness make business senseWith an increasing number of people lacing up their sneakers and hitting the pavement, India is witnessing a boom in participatory sports s...
- US robot makers hope to beat China in humanoid race, tariffs could affect their ambitionsThough not on the official agenda, tariffs loomed large at Boston’s Robotics Summit, with industry leaders concerned about supply chain unc...
- Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...
- World Pickleball League ropes in Samantha Ruth Prabhu as owner of Chennai franchiseSamantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...
- Sony Entertainment Talent Ventures India backs World Pickleball LeagueSony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league b...
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