India's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...

JW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...

OPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...

Donald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...

When Beijinger Jacqueline Li first heard one of her favourite luxury department stores in the city was closing, she was shocked -- until sh...

The internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...

India's creator economy is undergoing a transformation. No longer relegated to freelance gigs, content creation has now been embraced as a ...

New-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.

Vrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...

Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral "Melodi" meme onl...

Smartphone prices are no longer dropping predictably. The demand for AI chips is causing component costs to surge. This means phones are la...

Pankaj Tripathi, celebrated for his impactful roles, defines stardom not by brand endorsements but by the love and trust of his audience. H...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

An American mother's viral social media post highlights the stark contrast between Indian and US grocery stores. She observed Indian market...

Actress Neha Marda transitioned from television to entrepreneurship, launching an alum-based underarm roll-on brand. Inspired by personal p...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....