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INFLUENCER NUTRITION TRENDS
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Barack Obama admitted genuine tension at home; now Michelle's appearance at solo dinner is raising new questionsFormer US President Barack Obama has acknowledged that his public criticism of Donald Trump has created tension in his marriage with Michel...
- India's protein supplements market reaches $912.9 million in 2025 as demand grows for gut-friendly, additive-free formulationsMumbai (Maharashtra) [India], India's protein supplements market reached approximately USD $912.9 million in 2025, according to IMARC Group...
- Why health freaks never skip these 5 moringa recipesMoringa recipes: Moringa, the "drumstick tree," is a global superfood trend, celebrated for its rich vitamins, minerals, and antioxidants. ...
- 7-day Indian diet plan for weight loss: Woman who lost 20 kg shares simple home-cooked meal routine going viralA viral 7-day Indian weight loss meal plan shared by Kopal Agarwal is gaining traction for its simple, sustainable approach, focusing on ba...
- What happens if you eat avocado every day for 2 weeks? Harvard gastro doctor breaks down the effectEating an avocado daily for two weeks can positively impact heart health by improving cholesterol balance and supporting cardiovascular fun...
- Snack companies can't break free from sugar yetIndian snack companies face challenges in reducing sugar content. Consumers, especially teenagers and parents, desire low-sugar and high-pr...
- The Banana Peel Bake Hack What Its Used For Whats Nonsense And The Safe Way To Try It At HomeKitchen waste is finding a new purpose. Banana peels are now being turned into nutritious flours and extracts. This global trend appeals to...
- Gut response! After protein, it’s fibre’s moment on the shelfSocial media is buzzing with 'maxxing' diet trends, focusing on extreme protein and fiber intake for better health. While these nutrients a...
- Viral diet trends shows 'proteinmaxxing' but are these actually healthy?Viral diet trends: The concept of "proteinmaxxing" insists that more is better when it comes to the macronutrient found in foods like meat,...
- Oatzempic weight loss trend: How to make the viral oat drink and what nutrition experts say about its benefitsOatzempic trend: A viral TikTok trend called "Oatzempic" claims a simple oat and citrus drink can lead to dramatic weight loss, drawing com...
- Is the protein craze making you healthier or just taking the joy out of eating? Behind the viral wellness trendProtein is now a health craze. People are eating more protein than needed. Social media influencers promote high-protein diets. This can le...
- ‘No palm oil’ labels marketing gimmick: IFBAIndian Food and Beverage Association raises concerns about “no palm oil” labels. IFBA considers these labels misleading marketing tactics. ...
- From aloo to avocado: How India's eating choices are changingDriven by wellness influencers, aggressive marketing, and a post-pandemic focus, Indian kitchens are witnessing a shift towards health and ...
- Olive oil is not always healthy: Here is what you are not being told, nutritionists warnOlive oil may be hailed as a health hero, but experts warn that overconsumption could lead to unexpected weight gain and health risks. As i...
- Sustainable food: Indians are outpacing the developed world in adopting healthy eating habits, says a new reportThe study, which surveyed over 7,000 participants from five key countries, aims to identify the key drivers of change and the barriers to a...
- Vegan health-wellness brand Fitspire to accelerate market expansion, create new revenue streamsThe Delhi-based nutrition and wellness startup would use the fresh funds to further strengthen its ecosystem and accelerate market expansio...
- Dawn of a new era of wellness: Self-care becomes the new mantra with nutrition and immunity taking the centerstageAmway has been instrumental in building awareness on the need for healthy living amongst wellness enthusiasts by sharing various kind of we...
- Gen Y shakes up protein marketGrowing health consciousness among younger consumers is widening the market opportunity for niche protein-based brands, which were hitherto...
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