Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

Allied Blenders and Distillers sees strong growth in premium spirits. The company prioritizes profitability over mass volumes. This strateg...

Karnataka, one of India's highest-tax alcohol markets, said in March it ⁠will scrap government price controls and shift to strength-based e...

Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...

Pernod Ricard SA, the maker of Absolut vodka and Chivas Regal whisky, has begun work on a potential initial public offering of its Indian b...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

US whiskey and wine imports are unlikely to significantly impact India's domestic alcohol market, even with potential duty concessions. Ind...

Global spirits giant Sazerac considers India central to its long-term growth, eyeing the booming premium whiskey market. Introducing Americ...

Indian single malt exporters like Radico Khaitan and Piccadily Agro Industries face challenges in the US market due to a doubled tariff of ...

Amrut Distillers has launched Expedition, the oldest single malt whisky in India, matured for 15 years. Celebrating its 75th anniversary, t...

Private equity group TPG is considering a collaboration with Inbrew Beverages to acquire the whiskey brand Imperial Blue from Pernod Ricard...

India has become the largest market by volume and second-largest by value for French spirit maker Pernod Ricard. The company, known for bra...

Whiskey dominates nearly two-thirds of India's spirits sales, with 85% of the market being controlled by 10 local brands in the under INR 7...

Beam Suntory, Brown-Forman and Bacardi to launch over a dozen new brands in India. While these three companies are among the biggest distil...

American whiskies have, in fact, been making a strong comeback globally among the hip Millennials and India is no exception.

Drinks giant Diageo will U-turn into Indian whiskeys to boost growth after relying on its international brands for almost a decade.

India has agreed to formally recognise 'Scotch Whiskey' as a product that can only be made in Scotland.