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INDIAN SHAPEWEAR
SpaceX boosts Elon Musk’s wealth; Digantara's $50 million raiseThe talk of a SpaceX IPO has made Elon Musk even richer. This and more in today’s ETtech Top 5.
Content creator Kusha Kapila’s shapewear brand Underneat raises $6 million from Fireside VenturesIndian shapewear brand Underneat has secured $6 million in funding. This investment will fuel expansion and enhance distribution networks. ...
From shoelaces to schedules: How ‘microefficiencies’ are helping urban professionals stay sane and redefine productivityForsaking laces on shoes, eating the same breakfast every day, giving up on cooking altogether—busy professionals are making small improvem...
Jumbotail’s unicorn round; Infy on employees’ mental healthB2B firm Jumbotail has become a unicorn with its latest $120 million funding round. This and more in today’s ETtech Top 5.
The White Lotus effect: ResortCore is the new trend as the hit series creates a renewed love for vacay wearFueled by shows like The White Lotus and social media, resortwear is booming in India, evolving beyond swimwear to encompass curated wardro...
Indian shapewear brands clamour to tighten your waist and cinch you, inch by inchSara Blakely’s Spanx and Kim Kardashian’s Skims have popularized shapewear, with the market booming in India. New brands like ButtChique an...
D2C lingerie brand Krvvy raises pre-seed from Titan Capital and All In CapitalKrvvy, a women's functional innerwear brand, has raised Rs 6.1 crore in pre-seed funding led by Titan Capital and All In Capital. The fundi...
Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.
From right fitting to endless choices, online lingerie is filling the gaping holes of India’s hosiery marketFor Myntra, one of the peak sales categories after the lockdown was lingerie, which saw an unprecedented 150% y-o-y growth.
Zivame appoints Shaleen Sinha as COO to drive ecommerceZivame has appointed Shaleen Sinha as its COO to drive ecommerce, nearly two months after it secured $40 million in funding.
Lingerie e-tailer Zivame close to raising $40 millionZodius Capital, Khazanah Nasional Berhad and Zivame did not respond to email queries on the proposed fund raising.
India's ecommerce poised at $43 bn in 5 years: Meet the key growth leadersThe multi-category segment is on fire this year. The largest pie of the online retail ecosystem is drawing the maximum risk capital and eye...
Women getting intimate on online stores, lingerie sales on online stores soar as privacy draws customersLingerie sales on online stores soar as product range and privacy draws female customers in hordes
Invista to launch India-specific apparel solutionsInvista, owner of Lycra fiber brand, would give the Indian women perfect clothing solutions in near future.
Indian Angel Network invests in PrettySecretsIndian Angel Network has invested in PrettySecrets, an online-only brand. The Mumbai-based company that started under the brand name ‘Mylac...
Can $2 billion Indian lingerie business make it big?At $2 bn, the Indian lingerie market is but a small portion of the $29.37-bn global business. With sales dipping in the US, it's emerging m...