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INDIAN DEODORANT MARKET
In 1888, a doctor’s daughter tired of body odor turned cream into a personal fix, and deodorant became part of modern routineBack in 1888, a groundbreaking cream named Mum made waves in the world of personal care, tackling the age-old issue of body odor. This inno...- D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP venturesD2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures. The startup, founded by IIM Kozhikode alum...
- Investors catch a big whiff of money in D2C fragrance firmsIndia’s direct-to-consumer (D2C) fragrance and deodorant sector is seeing early signs of a funding boom, with venture capital firms negotia...
- Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
- TPG, Advent among PEs eyeing stake in Vini CosmeticsSmelling A Deal Maker of Fogg deodorant looks to raise up to $200 million at $1.2-billion valuation; Sequoia Capital and founders expected ...
- Fogg, Engage top the Deo charts as Axe falls to fifthEngage and Kolkata-based McEnroe Consumer Products’ Wild Stone were the two fastest growing brands in terms of value over last year for the...
- How Indian family businesses are taking on MNCs in deodorant industryAfter a dream run, the deodorant industry is facing hyper-competition and shrinking margins.
- Emami premiumising talc and body sprayThe HE brand portfolio will be supported by a 360 degree integrated communication, including digital media, with Hrithik Roshan.
- Vanesa Care looking for strategic partner to expand overseasVanesa Care, which sells deodorants under the Denver and Envy 1000 brands, is looking for a strategic partner as it prepares to expand busi...
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...
- Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...
- Axe deodorant from Hindustan Unilever slips to third position in Indian marketThe consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.
- ITC expands portfolio with India's first couple deodrant EngageThe Kolkata-based firm has launched Engage deodorants comprising India's first couple deodorants.
- Hindustan Unilever plans to extend Lux brand into the deodorant segmentUnilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.
- Fragrance industry to cross Rs 10,000 crore in next 3 yearsThe Indian Fragrance Industry, which is growing at a CAGR of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015.
- HUL, Garnier, Nivea, Emami vie for pie of men’s grooming marketAnshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.
- Wipro adds scent to FMCG armIT major Wipro’s FMCG arm, Wipro Consumer Care and Lighting (WCCL) is foraying into the deodorant segment with its flagship brand Santoor.
- Do or Deo: Unilever smells big biz in AsiaIn the New World Odour, Asia smells the worst, says Unilever, suggesting it's time we Asians did something serious about it. Keeping custom...
- Benetton mulls deodorant manufacturing unit in IndiaItaly-based Selective Beauty, owner of the popular United Colors of Benetton brand of deodorants, is considering to set up a manufacturing ...
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