Bachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...

New economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...

Puma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

Australian brand AussieBum plans to establish a manufacturing unit in India to produce men's swimwear, underwear, and clothing for domestic...

Abhishek Ganguly, the former Puma India head who cofounded Agilitas, told ET that the company will handle the manufacturing and sale of Lot...

Players forced to resort to unsustainable business practices to spur demand, say industry chiefs.

Marketers said the shift was happening for last few quarters due to the fall in Covid infection rates and lifestyle returning back to pre-C...

"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...

“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...

In 2022, Aastey will focus on building and engaging with its community, the company said.

Indian entrepreneurs are seeking inspiration from their own personal activewear needs.

The two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...

Athletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...

This move comes a year after Myntra conducted a short-term pilot with Walmart Canada to test the international waters.

Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.

This comes as the company continues to push its in-house brands, which form one-fourth of the company’s revenues.