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INDIAN ADVERTISING MARKET GROWTH
Global tourism boards bet big on Indian travellers to power growthThailand is actively wooing Indian travelers with the promise of Tomorrowland and easier travel, aiming for over 2.5 million visitors by 20...- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Meta's India bet: Why Kunal Shah could be key to unlocking WhatsApp's business potentialMeta, owner of WhatsApp, is exploring ways to monetize its massive Indian user base. A potential minority stake in fintech startup Cred, le...
- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- Kalshi bars India users after govt bans prediction marketsUS-based prediction market Kalshi has now officially restricted Indian users from trading, following government action against such platfor...
- Buy, Sell or Hold: Citi initiates buy on Meesho; Elara Capital recommends buy on Mahindra LogisticsBrokerages are selectively backing consumer, logistics, and e-commerce firms with strong growth prospects. Citi initiates coverage on Meesh...
- Meesho shares rise 2% as Citi initiates coverage with Buy rating. Here's whyInternational brokerage Citi initiated coverage on Meesho with a 'Buy' rating, setting a target price of Rs 210 and anticipating a 23% upsi...
- Who is Will Cathcart? WhatsApp leader exits after steering it through privacy battles, monetisation pushCathcart’s departure comes at a time when WhatsApp is in the middle of a transition. Under him, the platform recently rolled out Meta’s AI ...
- Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Indian pharma market's double-digit growth momentum is likely to continue further: EquirusThe Indian Pharmaceutical Market is set for continued double-digit growth. May's performance showed strong demand across all therapies. Chr...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
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