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INDIAN TV ADVERTISING INDUSTRY
Robust overseas show helps TVS emerge top 2-wheeler company in IndiaTVS Motor Company has achieved a significant milestone, becoming India's largest two-wheeler manufacturer by total monthly sales for the fi...- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Zee board backs promoter stake expansion to 24%Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...
- FIFA World Cup powers shift to bigger TVs amid cautious consumer spendingDespite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers...
- Zepto’s ops structure sparks regulatory fear ahead of IPOUnlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...
- ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
- Foreign Secretary Vikram Misri gets one-year extensionForeign Secretary Vikram Misri gets one-year extension, says government order.
- Disney pumps Rs 123 crore into JioStar India in fresh FDIWalt Disney's Star Group injected Rs 123 crore into JioStar India via FDI, bolstering the Reliance-Disney joint venture. This follows subst...
- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- 5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- TVS Motor launches NTORQ 125: Check price, features, specifications and moreTVS Motor Company has unveiled fresh colours and graphics for its NTORQ 125 Disc and Race Edition scooters, drawing inspiration from TVS Ra...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- 12 years, countless auditions, repeated rejections: Meet Mumbai actor who once survived with only Rs 100 in his pocket. Now, he is winning hearts with his performance in a hit crime thriller. ‘The dream is worth chasing’Akash Makhija's chilling portrayal of Babu in 'Raakh' has captivated audiences, but his path to stardom was arduous. Facing years of reject...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
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