The World Pickleball League announced Sony LIV as its official digital streaming partner for Season 2. All 120 matches will be available li...

Pickleball and padel are rapidly growing in India, driven by their social nature and ease of play. Urban millennials, professionals and fam...

The ET 40 Under Forty list for 2025 celebrates innovative leaders across India, including pioneers in spacetech, AI, and blockchain. For th...

India's non-cricket sports leagues are striving for success after the IPL's model. Many face challenges like broadcaster exits and fan enga...

Samantha Ruth Prabhu's US vacation photos with filmmaker Raj Nidimoru spark relationship rumors. Fans noticed their closeness. Raj Nidimoru...

India's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...

Sony Sports Network secures broadcast rights for the inaugural World Pickleball League (WPBL) set to debut on January 24. Six teams will co...

Pickleball is among the fastest-growing sports globally, thanks to its accessibility for players of all ages. This sport has become a popul...

Andre Agassi, an eight-time Grand Slam winner, will visit India in January 2025 to launch the PWR DUPR Indian Tour & League, aimed at promo...

Samantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...

Sony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league b...

Pickleball, often described as a combination of tennis, ping-pong and badminton, has grown nearly 40% in the last three years - making it A...