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INDIAN ADVERTISING INDUSTRY
Not Dhurandhar 2 or Peddi: A small Rs 7 crore indie Hollywood horror film by 26-year-old YouTuber is trending in India for 5 reasonsA low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...- India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Where Zepto stands in q-comm; H-1B relief kicks inHappy Wednesday! Zepto's IPO filing reveals where it really stands against Blinkit and Instamart. This and more in today’s ETtech Morning D...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- Education policy failure is being dressed up as innovation, employer abdication as a skills gapIndian universities are failing to equip graduates with needed skills. Private firms now offer expensive courses, creating a barrier for ma...
- 'Hero will benefit if fuel efficiency is top of mind': Hero MotoCorp CEOHero MotoCorp reports no domestic demand slump despite global challenges. The company is aggressively expanding its operations. CEO Harshav...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Markets poised for a positive run if geopolitical risks ease: Ambareesh BaligaMarket veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...
- Are you creating a SIP portfolio that no one is watching? Scattered investments to unclaimed SIPs, here's how to fix housekeeping riskAt least once a year, pull a consolidated account statement to see everything in one go: check for overlap across schemes; flag any fund tr...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Offshore betting ads growing despite ban on online money games: ASCIOffshore betting promotions are proliferating across India, despite the government's crackdown on online gambling and its related advertise...
- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
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