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INDIA INFLUENCER MARKETING
Eastward ho! Indian travellers give West a missIndian travellers are increasingly favouring Asian destinations like Thailand, Vietnam, and Japan for summer holidays over Europe. This shi...- Ethanol blending has strengthened India's energy security without hurting vehicle performance: Former IOCL ChairmanIndia's ethanol blending programme is bolstering energy security, boosting farmer incomes by nearly ₹1.6 lakh crore, and cutting emissions ...
- US rally vs India story? Wealth managers explain why NRIs should stay the course for next 10 yearsDespite recent volatility, wealth managers believe NRIs should remain invested in India, citing strong structural growth, resilient domesti...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- ‘Book of the year for me’: Zerodha's Nikhil Kamath shares 5 books that shaped his mindset about finance, life and human behaviourNikhil Kamath, co-founder of Zerodha, shared five influential books that shaped his perspective. His recommendations, spanning finance, psy...
- Coloured gemstones prices rise 20% as demand surges; gold, silver prices declineColoured gemstone jewellery is seeing a surge in popularity, with prices rising 20% year-on-year as affluent consumers favour these vibrant...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- FIFA World Cup powers shift to bigger TVs amid cautious consumer spendingDespite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers...
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...
- Dell is significantly expanding its domestic server manufacturing footprint in IndiaDell Technologies continues to strengthen its manufacturing footprint in India, with significant local contribution across key Infrastructu...
- Pump-and-dump operation: Sebi bans 221 entities for up to 7 years; Hanif Shekh fined Rs 10 crSebi has taken significant action against a large-scale pump-and-dump operation, imposing a barring on 221 parties, including the alleged r...
- AI sovereignty hinges on domestic compute, governance capacity: UN AI panelThe report, published by the Independent International Scientific Panel on AI, which was established by the UN General Assembly last year a...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Market wrap: Sensex falls 250 points, Nifty closes below 23,900 on monthly expiry dayIndian equities ended lower for the second straight session as benchmarks slipped on expiry-day volatility, though broader markets advanced...
- The six forces every business leader must navigate before the next decadeBusiness strategy is being reshaped by geopolitics, AI, shifting supply chains and new economic realities. In this executive masterclass, R...
- Sensex rises over 200 points, Nifty above 24,000; Maruti Suzuki shares jump 3%Indian stock markets rebounded on Tuesday, with both Sensex and Nifty climbing approximately 0.4% after a dip in the previous session. The ...
- Dalal Street set for a positive start as GIFT Nifty trades higherIndian markets experienced a downturn on Monday, with the Nifty closing below 24,000 due to profit-taking and geopolitical concerns. IT and...
- China, India see top firms lose market cap share in AI lagMajor stock markets in China, India, and Hong Kong are lagging in the global AI race, with top companies now holding a smaller market share...
- Indian investors lead the world in AI adoption for finance, but still trust humans with the final callIndian wealthy investors are leading the world in using AI for financial research and analysis, with 86% leveraging the technology. While A...
- Oil, AI and chips: The new resource race redrawing markets and nationsThe leap to a $5 trillion valuation for Nvidia underscores a dramatic paradigm shift: semiconductors have become the driving force of globa...
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