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INDIA ADVERTISING SPEND
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Q1 earnings preview: Here’s what Nomura expects from Nestle, Titan, other consumer majors’ June quarter resultsNomura expects consumer staples to deliver a strong start to FY27, forecasting double-digit sales growth for several companies in the June ...
- Amitabh Bachchan’s co-star left Bollywood after just seven years. Today, she earns more than Rs 120 crore per yearPerizaad Zorabian, known for her roles in 'Jogger's Park' and 'Bollywood Calling', transitioned from acting to lead her family's poultry bu...
- Amazon CEO meets Modi; Delhivery investors cash outAmazon CEO Andy Jassy met Prime Minister Narendra Modi as the company outlined its long-term plans for India. This and more in today’s ETte...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...
- Meta in India doing what others can’t: Infrastructure head Santosh JanardhanMeta Platforms is set to build significant AI data centre capacity in India. The company is already working on a large data centre in Jamna...
- Retail investors’ bond rush; Rapido’s angels exitHappy Thursday! Retail participation in corporate bonds is surging as platforms ramp up awareness efforts. This and more in today’s ETtech ...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zerodha restarts referral programme; Nithin Kamath says over half of growth came through word of mouthZerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant g...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plansZee Entertainment Enterprises' shares rose after its board approved raising at least Rs 2,300 crore to fund strategic initiatives and bolst...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Zee Entertainment approves Rs 2,300 crore capital raiseZee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...
- Physicswallah is ‘class’ apart, says DAM Capital after initiating with Buy rating. 3 reasons whyDAM Capital has initiated coverage on PhysicsWallah with a Buy rating, calling the ed-tech firm ‘a class apart’ and highlighting strong gro...
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