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INDIA ADVERTISING EXPENDITURE
FMCG, auto and consumer companies step up festive marketing spends by up to 20%Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...19 Aug, 2026, 09.03 AM IST- TV ad cap removal to boost inventory, not demand; revenue benefit seen at 1–3%: ElaraThe recent removal of the 12-minute advertising cap could lead to a minor uptick in revenue for broadcasters. Still, it's improbable that t...17 Aug, 2026, 01.04 PM IST
- 'Ad spends may grow 8-10% in India this year': Publicis Media's Lalatendu DasAdvertising expenditure in India is projected to grow by 8-10% in 2025, driven primarily by digital media expansion, while TV and print wil...28 Jan, 2025, 11.59 PM IST
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...15 Feb, 2023, 12.38 AM IST
- Advertising expenditure on print media may rise 35% to Rs 16,100 crore in 2021: ReportThe FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...18 Feb, 2021, 07.30 AM IST
- GroupM expects India’s advertising expenditure to rise 11%The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...06 Feb, 2020, 07.52 AM IST
- OP Rawat-led panel to monitor govt ads as mandated by SCAmong the new members of the committee, Ramesh Narayan, Founder of Canco Advertising is the Vice-President and Area Director for the Intern...09 Dec, 2019, 07.46 AM IST
- EC votes for closer check on political parties’ social media spendElection Commission issues advisory to officials, circulates web links of FB, Google, Twitter ad reports as it calls for transparency in ex...26 Apr, 2019, 07.52 AM IST
- Digital spend by political parties may double this election seasonAn advertising professional said the budget of political parties for online promotion is growing exponentially with a surge in smartphone s...16 Apr, 2019, 04.35 PM IST
- Madison expects ad market to grow 16% in 2019The total advertising expenditure (ADEX) is expected to touch Rs 70,889 crore in 2019, the report said.14 Feb, 2019, 07.35 AM IST
- Advertising spend in India to grow 12% this yearAdvertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth ...16 Jun, 2017, 12.55 AM IST
- Advertisment spends may rise 13.5% in 2017 on digital pushThe size of the market may swell to Rs 56,152 crore this year, led by a 25% increase in spending on advertising in the digital media, accor...16 Feb, 2017, 12.15 AM IST
- Ad spends by liquor cos up 58% in H1Sam Balsara, chairman of Madison World, said most liquor companies have started subsidiary businesses, selling sodas, cricket gear and musi...19 Oct, 2016, 12.04 AM IST
- Arvind Kejriwal government misused public funds on advertisements: CommitteeThe committee had received a complaint from Congress leader Ajay Maken accusing the AAP government in Delhi of splurging public money on ad...16 Sep, 2016, 10.48 PM IST
- Advertisment expenditure in India may grow 12% in 2015: ZenithOptimediaThis growth will be fuelled by print at 12%, TV at 10% and online and mobile at 25%. Other media are expected to grow between 5% and 10%.08 Dec, 2014, 08.04 PM IST
- MNC advertisers have reason to cheerThe ITAT said that the expenses on advertisements can be deducted to arrive at the taxable income.05 Jul, 2007, 12.15 AM IST
- For FMCG sector, AD-ons don’t add to share valueIf global sentiments have hit your company’s stocks, increase your marketing spend, say researchers at IIM, Ahmedabad and the Emory Univers...28 Jun, 2006, 01.21 AM IST
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