The Mumbai-based startup plans to use the funding to launch new products, expand its team and strengthen its supply chain. Its debut natura...

The World Pickleball League announced Sony LIV as its official digital streaming partner for Season 2. All 120 matches will be available li...

Pickleball and padel are rapidly growing in India, driven by their social nature and ease of play. Urban millennials, professionals and fam...

India's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...

Swiggy and Indian cricketer Rishabh Pant co-own Mumbai Pickle Power in the World Pickleball League, aiming to boost the sport's popularity ...

Sony Sports Network secures broadcast rights for the inaugural World Pickleball League (WPBL) set to debut on January 24. Six teams will co...

India welcomes the inaugural World Pickleball League (WPL) from January 24 to February 2, 2024, at Mumbai's Cricket Club of India. The even...

Swiggy had announced the setting up of Swiggy Sports during their July-September earnings. This is mainly to house the pickleball team the ...

Smasher Sports, backed by Terra Invest and Hyde Park Entertainment, has acquired the Delhi franchise of the World Pickleball League (WPBL)....

Pickleball, a sport combining elements of tennis and table tennis, has become a popular pastime among middle-aged corporate Indians. It off...

Bollywood stars Riteish and Genelia Deshmukh, along with prominent business leaders, have launched Pune United, a new franchise in the Worl...

Pickleball is among the fastest-growing sports globally, thanks to its accessibility for players of all ages. This sport has become a popul...

Andre Agassi, an eight-time Grand Slam winner, will visit India in January 2025 to launch the PWR DUPR Indian Tour & League, aimed at promo...

Samantha Ruth Prabhu recently shared her enthusiasm for pickleball on Instagram, marking her new role as the owner of the Chennai franchise...

Samantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...

Pickleball, which has become a worldwide sensation in a very short period of time, is a fusion of tennis, table tennis and badminton. Its a...

Grammy-winning artist Lil Wayne has become a strategic advisor and investor for the Austin-based pickleball team, the Texas Ranchers. Lil W...