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INDIA NIELSEN
JSW–The Times of India Earth Care Awards Recognises Champions of Climate Action and Sustainability- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- World imbalances trouble G-7 in wake of Trump’s China encounterGlobal finance ministers convene in Paris to address lopsided world growth, focusing on structural misalignments after the US-China trade s...
- Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech businessAnkur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
- FMCGs buying up Ayurveda startups for healthy growthAyurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to d...
- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- Rural demand grew twice as fast as urban in July-September quarter: NielsenIQIndia's rural FMCG market surged by 6% in the July-September quarter, twice the pace of urban growth, fueled by demand for food staples and...
- Nielsen launches its digital content ratings solutions in IndiaProviding census-level data of an online property’s digital audience, DCR data will enable media publishers and agencies to understand digi...
- Inflation and rural stress hit Q2 FMCG growth: NielsenIQ“Overall, this quarter shows cautious consumption, primarily due to apprehensions of slowdown and continued inflation,” Satish Pillai, mana...
- Nielsen India buys Indicus Analytics; looks out for more acquisitionsWith this association, we will be able to spot the demand better even at a micro level for our clients, says president of Nielsen India reg...
- Nielsen acquires Indicus Analytics; looks for more buyoutsIndicus Analytics will merge with Nielsen India. Indicus Analytics founder and MD Laveesh Bhandari will join Nielsen as the Chief Economist.
- Two shopper segments to add $3 billion in FMCG sales by 2015: Nielsen"Low-income value explorers and first-time modern trade shoppers will add $ 3 billion to fast-moving consumer goods (FMCG) sales in India b...
- FMCG biggies HUL, Godrej, Dabur report higher sales growth numbers than estimated by NielsenMarket research firm Nielsen and India's consumer goods companies are in sharp disagreement over growth rates in the sector.
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
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