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INDIA DEODORANTS MARKET
Hindustan Unilever launches fragrance R&D centre under €100 million investment programmeHindustan Unilever Limited has opened a new Unilever Fragrance Hub in Mumbai. This facility will use science and AI to create new fragrance...- ‘Balika Vadhu’ fame Neha Marda started a business with Rs 10, now earns crores every month with 2 lakh customersActress Neha Marda transitioned from television to entrepreneurship, launching an alum-based underarm roll-on brand. Inspired by personal p...
- Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
- Companies price deodorants at sub-Rs 100 to expand businessDeodorants are mainly sold as aerosol sprays, which make them a tad "unaffordable" to a large section of consumers. Most deo-sprays are pri...
- Emami premiumising talc and body sprayThe HE brand portfolio will be supported by a 360 degree integrated communication, including digital media, with Hrithik Roshan.
- Use of multiple fragrances drives deodorant salesUsage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...
- Emami gains 1.4% as it enters male deodorant spaceThe company is rolling out a new brand 'He' which it wants to eventually extend into the entire space of male grooming in areas such as ski...
- Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...
- Axe deodorant from Hindustan Unilever slips to third position in Indian marketThe consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.
- Vemb Retail forays into personal care space with Rover deosApparel firm Vemb Retail has forayed into the personal care and grooming space with the launch of a new men's deodorant brand 'Rover'.
- Men corner 70% share of deodorant marketOf the Rs 1,400-crore deodorant market, the male segment is of the order of Rs 1,000 crore, which pegs the male-to-female segment ratio at ...
- Hindustan Unilever plans to extend Lux brand into the deodorant segmentUnilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.
- Fragrance industry to cross Rs 10,000 crore in next 3 yearsThe Indian Fragrance Industry, which is growing at a CAGR of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015.
- Wipro Consumer Care to invest in deodorant plantWipro Consumer Care, the consumer goods arm of IT company Wipro, will invest in its own deodorant plant this fiscal, a move which would inc...
- HUL, Garnier, Nivea, Emami vie for pie of men’s grooming marketAnshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.
- Wipro adds scent to FMCG armIT major Wipro’s FMCG arm, Wipro Consumer Care and Lighting (WCCL) is foraying into the deodorant segment with its flagship brand Santoor.
- Makers of Old Spice products eye 15% share in aftershave mkt in 2009-10MCPL India Pvt Ltd, the licencee for P&G's Old Spice range of products, is gearing up to grab a larger share in the deodorant and aftershav...
- Do or Deo: Unilever smells big biz in AsiaIn the New World Odour, Asia smells the worst, says Unilever, suggesting it's time we Asians did something serious about it. Keeping custom...
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