A prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...

The FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...

India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

India's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...

The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...

Television remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights T...

Connected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...

Disney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this fea...

Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...

"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...

Prices of colour televisions could rise as mush as 12% as a result of the government’s decision to levy an anti-dumping duty on imported co...

At a time when the consumer durables industry is facing the heat of inflation, leading colour TV makers on Monday opposed levy of anti-dump...

On the back of a robust semi-urban and rural demand, the consumer durable industry is recording upbeat growth trends.

The Consumer Electronics and TV Manufacturers’ Association (Cetma) has described the government’s plans to impose a levy of 10-15% ad valor...

There seems to be just one growth yardstick for the Rs 20,000 crore consumer durable industry: China. Companies are stressing on the high g...