Growth in imported whisky sales slowed for a second consecutive year in 2025 across Scotch, Irish, Japanese and American categories, reflec...

Japan's Asahi Group is bringing its CALPIS brand to India through a partnership with Varun Beverages Limited. This marks Asahi's entry into...

A 54-year-old runner recounts his seven-year journey from struggling to complete a 5 km run to competing in South Africa’s 86 km Comrades M...

Beer sales in May surged by nearly 10% year-on-year in Delhi, fueled by the return of popular national brands to retail shelves. These nati...

Alcohol industry giants accuse Telangana of breaking accounting rules. The southern Indian state owes them nearly $400 million. Companies s...

Marriott International sees India as a key growth market. The company plans to double its hotel presence in India within five years. This e...

Indian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...

As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...

Brown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...

Carlsberg India IPO: Carlsberg India is preparing for stock market debut. The company has added four directors to its board and converted t...

Craft beer's soul thrives in community and shared experiences, not just sales. This is evident at the Firestone Walker Invitational Beer Fe...

Ladakh's new Excise Policy permits hard liquor sales, reduces license documents from 16 to six, and expands availability to four more distr...

Imported cans of Diet Coke, Coke Zero, 7 Up Zero Sugar and other soft drinks are being sold on quick commerce platforms at nearly five time...

Rising fuel and LPG prices are impacting India's consumption landscape unevenly. While some sectors like QSR face margin compression due to...

The Appellate Tribunal NCLAT has upheld a decision by the fair trade regulator CCI. The CCI had closed a complaint alleging abuse of domina...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

United Breweries has decided to close its Ludhiana brewery in Punjab, effective June 30, 2026, after entering into a long-term capacity lea...