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INCREDIBLE INDIA BRAND
To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfallIndia's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...
For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
From Mahatma Gandhi to Narendra Modi: India's biggest brand ambassador is now the Prime Minister, says ShekhawatIndia's global image has transformed, says Union Minister Gajendra Singh Shekhawat. He added that previously the country's perception was l...
HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
"Will you take help from foreign powers to break country?": Nishikant Dubey alleges AAP seeking support from foreign entities through DipkeBJP MP Nishikant Dubey has raised concerns over the digital activist Abhijeet Dipke, highlighting the controversial 'Cockroach Janta Party'...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
ET Women Conclave 2026 spotlights leadership, reinvention, and powerful conversationsThe ET Women Conclave 2026 celebrated inspiring leaders, entrepreneurs, and changemakers with dialogues on authenticity, wellness, and impa...
The Twain Met at the Met Gala: How Indian craftsmanship found its biggest fashion stage in New YorkIndian designers and artisans took centre stage at this year’s Met Gala, using the global fashion event to showcase traditional Indian craf...
Why travellers are turning to the zodiac for vacation planningPeople are increasingly using astrocartography to guide major life choices. This practice, which maps planetary influences on locations, he...
Rafa A Life Beyond Limits OTT release date and platform announced: When and where to watch Rafael Nadal's documentary onlineNew posters for the upcoming documentary series RAFA have been released, offering a glimpse into Rafael Nadal's emotional and physical jour...
Ferrari eyes faster India expansion on back of EU-India FTA boostFerrari anticipates accelerated growth in India, driven by a significant reduction in import duties following the EU FTA. The company is en...
Sun Pharma to acquire Organon for $11.75 billion in India’s biggest pharma dealSun Pharma, led by Dilip Shanghvi, has agreed to acquire US-based Organon in an all-cash deal worth $11.75 billion, marking the largest acq...
EY, FICCI urge govt to reduce GST rate to 9% on hotel rooms priced above Rs 7,500 per nightA joint report by EY and FICCI suggests lowering the GST on luxury hotel rooms to 9%. This move aims to make India a more competitive touri...
Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
Incredible India not worth Aamir Khan, says Haryana minister Anil VijThe minister also said that actors with such opinions should not be made brand ambassadors as they are "specialist in somersault".
India world's 7th most valued 'nation brand'; US on topThe US remains on the top with a valuation of $19.7 billion, followed by China and Germany at the second and the third positions respective...