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Psychology says shoppers who drink coffee before heading into a store may spend more than they planned; Biswas et al.’ s 2022 experiments found caffeinated shoppers bought more items and spent moreA recent study reveals that caffeine consumption before shopping leads to more purchases. Shoppers consuming caffeinated beverages bought m...- Techie realises earning well does not mean living well. So he gives up job with monthly take home salary of Rs 1.2 lakh for Rs 40,000 monthly jobA techie named Shubh Jain has sparked discussion online after sharing why he left a job paying around ₹1.2 lakh per month in Mumbai and lat...
- Canadian billionaire Kevin O'Leary calls Gen Z 'idiots' for wasting money on coffee and sandwichesCanadian billionaire Kevin O'Leary urges young people to stop spending on daily coffee and sandwiches. He advises investing this money to b...
- Are you broke every month-end? CA explains why tired minds make wallets emptyCA Nitin Kaushik argues that financial leaks stem from emotional exhaustion, not insufficient income. He suggests tracking expenses alongsi...
- 5 fall habits that could add $190 to your bills — financial expert sounds the alarmMany Americans feel behind on money and worry about finances. Living paycheck-to-paycheck and having little retirement savings is common. I...
- Murukku, Misal, Sev, Soda — 10-minute carts fuel regional snack boomIndian regional food and beverage brands are leveraging quick commerce platforms like Zepto and Blinkit to expand beyond their traditional ...
- Meet Anam Mirza, Sania Mirza’s multi-crore sister who quit UPI to rein in her spendingAnam Mirza, sister of Sania Mirza, stopped using UPI to control spending. She deleted apps like Google Pay. This made her spending less con...
- Sania Mirza's sister Anam had to ask friends many times to pay her for coffee bill. But it is part of her master plan to control expensesAnam Mirza, fashion entrepreneur and sister of Sania Mirza, revealed a significant financial change: eliminating UPI payments. This simple ...
- Four words: Bullish, selective, cautious, quality. 6 mid-cap stocks from different sectors with upside potential of up to 42%As the stock market starts to witness a recovery, it seems logical to stay bullish. Why fight a trend? But, while staying bullish, add an e...
- From soup cans to airplanes, steel and aluminum are a fundamental part of American lifePresident Trump's 25% tariffs on steel and aluminum imports could significantly impact American manufacturers and consumers. Key industries...
- For investors with long-term perspective: 7 mid-cap stocks from different sectors with upside potential of over 27% returnBefore you continue reading, our usual caveat. Given current market conditions, even the best of blue chips are seeing deep cuts. The mid-c...
- Premium Gifts for Husband in India: Luxurious and Elegant Selections (2024)Are you looking for a great gift for your husband? If so, then make his day extra special with the help of this handpicked list of the prem...
- Girl math: A viral social media trend decoded; should you indulge in it?Want to spend an outrageous amount on a designer dress, but can’t justify the cost? Enter, girl math. Just calculate the per wear cost unti...
- FMCG sales climb as rural demand sees green shootsThis comes after four quarters of subdued growth in rural markets, which had declined 2-5% as consumers had been either downtrading (buying...
- ‘Time in the market is more important than timing the market’When we examine Association of Mutual Funds in India (AMFI) data as of November 30, 2022, we do notice some signs of retail consumer behavi...
- Saurabh Mukherjea’s tips on how to construct a portfolioYou do not even need 15 stocks. A dozen really high quality names are enough, says Mukherjea
- Popular hotels in Bengaluru now selling quirky merchandise to customersMerchandise lovers in the city are aplenty, most of them young professionals with a penchant for memorabilia.
- Shoppers at retail chains buy premium itemsShoppers at food & grocery retail chains appear disconnected from the overall weak consumer sentiment in the country as they upgrade to pre...
- Why healthy snacks, diet cola struggleWhat is tasty is not always healthy and vice-versa. Food companies are constantly trying to bring the two together, but success has been el...
- Aroma emerges as stimulant to urge consumers into buying goods & servicesWelcome to the mantra of aroma marketing, a strong selling device and the first physical encounter between the product and the consumer.
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