The premium segment looks deserted. Rockford has only three competitors in Blenders Pride, Signature and Antiquity Blue.

With four premier foreign liqueurs being launched by May, Indian tipplers may finally recognise the pleasures of Disaronno or Tia Maria.

India may be a traditional brown spirits market and the largest whisky-drinking nation, but most alcohol firms are now high on vodka.

The JV plans to bring in Illva's entire portfolio in India and aims to capture a 10% market share of the vodka market in next three years, ...