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IWSR REPORT 2026
While the world nursed a hangover, India ordered another roundIndia’s alcohol consumption rose 10% in the first half of 2026, even as volumes across 21 major markets fell 1%, according to IWSR data sha...- India begins pouring in a bigger glass when global alcohol demand takes a hitAlcohol consumption in India increased by 10% in early 2026, contrasting with declines in other major markets. Beer led the growth, with a ...
- FIFA World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournamentIn the U.S., beer consumption has fallen steadily for a decade, according to the Brewers Association, a trade group for craft brewers. Cana...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- Diageo halts some whiskey sales in India to push price hikesDiageo’s difficulties are emblematic of a market where a high potential for growth for alcohol makers is complicated by tradition and taboo...
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