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IWSR DRINKS RESEARCH
While the world nursed a hangover, India ordered another roundIndia’s alcohol consumption rose 10% in the first half of 2026, even as volumes across 21 major markets fell 1%, according to IWSR data sha...- India begins pouring in a bigger glass when global alcohol demand takes a hitAlcohol consumption in India increased by 10% in early 2026, contrasting with declines in other major markets. Beer led the growth, with a ...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- Trump administration ditches advice to limit alcohol to 1-2 drinks per dayNew US nutrition guidelines have removed specific alcohol limits for men and women. The Trump administration's "Make America Healthy Again"...
- Are Americans drinking less? New data says yes, but not by muchSurveys indicating a historic shift away from drinking, steep declines in alcohol sales, and falling drinking rates among young people have...
- Bottoms up! India outdrinks key global markets in growth, whisky leads the wayIndia has achieved the highest growth in total beverage alcohol consumption among 20 key global markets for the third consecutive half-year...
- New whine in a discounted bottle: Companies get a hangoverThe Indian wine industry is facing a challenging phase as sales decline due to deep discounts and erratic marketing strategies. Younger gen...
- India gives global booze biz a hangoverGlobal liquor sales fell 1% in 2024, with India and other top markets underperforming expectations. In India, spirits growth halved to 2.2%...
- Indians lead global list for temporary alcohol abstinence: Report71% of Indians have temporarily paused alcohol consumption, topping the list among 15 countries. Health and wellness motivate this trend, e...
- Every night is cocktail night: Now your favourite Jack & Coke mix comes in a canThe canned Jack and Coke will be sold globally after a launch in Mexico late this year.
- Jack Daniels and Coca-Cola mix it up with official cocktail canThe 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ...
- Indians drank more, gave liquor companies the high of a decade last yearSales of beer and spirits grew 18% by volume on low base, and are expected to rise at a fast clip over the next five years, says IWSR repor...
- Indian liquor in high spiritsThree local whisky brands figure within the top 10 with Officer’s Choice continuing to be the second largest spirits brand in the world, ac...
- Indian brand Officer's Choice, No. 2 among global spirits brandIndia is the second-largest spirits consuming country behind China and the largest whiskey drinking nation, with annual consumption reachin...
- Black Dog is world’s fastest growing scotchBlack Dog — which came into the USL portfolio through Carew Phipson, a company the late Vittal Mallya acquired in 1964 — reported a 48.9% r...
- India ranks sixth in top 10 growth markets for imported spiritsWhisky was the largest-growing imported spirits category worldwide, led by Russia, Brazil, India, Mexico and Poland.
- Officer's Choice, McDowell's No1, Celebration, Honey Bee and Old Tavern top global liquor chartIndian liquor swept the 2010 list of top-10 global spirits brands in volumes growth, taking home the first five spots almost entirely on do...
- McDowell's No.1 is World's No. 10 among biggest global spirits brands by volumeIndian whisky McDowell's No 1 has regained its place among world's 10 biggest global spirits brands by volume in 2010.
- Drinking age: New law to hit Maharashtra’s liquor marketLiquor consumption across bars and restaurants in Maharashtra could be hit by 20% as the state adopts a new minimum drinking age – from 21 ...
- Whisky consumption in India to grow 45% in five yearsIndia, the largest whisky market in the world, could consume 190-200 million cases of whisky in five years, the International Wine and Spir...
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