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IWSR BEVTRAC SURVEY
Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...- Alcohol is old-fashioned: Why corporate circles are going dryA growing movement towards mindful drinking and temporary abstinence is reshaping social scenes, particularly among young professionals and...
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