Rs 150-crore deal gives RIL access to John Players brand and distribution rights via 750 stores.

Re-branding alone may not help unless combined with change in sales strategy and execution.

The non-cigarette FMCG business touched Rs 11,329 crore in 2017-18 while profit for the year improved to Rs 164 crore from Rs 28 crore in 2...

The change comes at a time when the company is making a strategic shift —people in the know said ITC is trying to make John Players an onli...

Co is considering introducing John Players brand in categories such as footwear, eyewear, backpacks and bags, all of which will be sold thr...

Formal and casual wear brands, along with a separate women's range, online retailing and new stores in tier 2 and tier 3 towns would be the...

ITC is foraying into e-commerce business with its Wills Lifestyle retail business and plans to set up exclusive outlets for its sub-brands.

ITC is also foraying into online sales for its lifestyle retail business. It also has recently introduced the Wills Lifestyle e-store.

Tobacco, hotel and consumer goods enterprise ITC Ltd reported a 22.5% jump in its net profit for the third quarter ended December.

Severe cold wave in most of the country has triggered a boom in winterwear sales, and apparel retailers such as Woodland, Monte Carlo, ITC ...

With volatile cotton prices, 100% cotton garments are being replaced by those blended with man-made fibres such as polyester.

ITC plans to take its flagship Wills Lifestyle apparel chain upmarket, transforming it into a luxury brand to profit from the upgrading Ind...

In an interview with ET, Atul Chand, Chief Executive, ITC lifestyle, outlines the strategy to take the business to the next level.

ITC’s lifestyle retailing business is targeting a 20% growth for its premium Wills Lifestyle brand in 2009-10.

ITC Wills Lifestyle, premium fashion label, will open 50 more exclusive outlets, thus establishing its presence in 40 Indian cities in the ...

ITC Ltd’s lifestyle retailing business division is planning to expand its retail footprint further by setting up more Wills Lifestyle, John...

Wills Lifestyle, the lifestyle retailing business of tobacco major ITC, is chalking out major plans to strengthen its retail business by fo...