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IPL STRATEGIES
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Rise of Gurnoor Brar, Prasidh Krishna gives India shot in the arm on road to 2027 ODI World CupIndia's fringe bowlers showcased promising talent in the ODI series against Afghanistan, offering optimism for the team's support bowling o...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...
Mohammed Siraj, India's busiest fast bowler, is finally getting a breakMohammed Siraj's withdrawal from T20I squads, despite reduced white-ball appearances, highlights his crucial role in India's Test side. He ...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
‘IPL is done, get back to business’: Why Uday Kotak thinks Google’s $80 billion raise is a wake-up call for India IncBanking doyen Uday Kotak has urged Indian companies to invest in the future, calling Alphabet's $80 billion fundraise a wake-up call. He em...
'It's time to wake up': Udak Kotak's big warning to Indian businesses as even cash-surplus Google seeks $80 billionVeteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...
Batters aren't able to read Bhuvneshwar as he bowls with wobbly seam: Sachin TendulkarSachin Tendulkar praises Bhuvneshwar Kumar's bowling in the Indian Premier League. Tendulkar notes Kumar's strategy of bowling straight lin...
RCB vs GT IPL 2026 Final Ahmedabad Weather: Will rain spoil Royal Challengers Bengaluru vs Gujarat Titans match today? Pitch report & forecast insideNarendra Modi Stadium Weather: Royal Challengers Bengaluru will face Gujarat Titans in the IPL 2026 Final in Ahmedabad. Both teams enter th...
Shubman Gill eyes maiden IPL title, backs Gujarat Titans’ home advantage in final vs RCBGujarat Titans captain Shubman Gill feels no pressure ahead of the IPL final. He believes home conditions offer an advantage. Gill highligh...
IPL 2026 final: Aggressive RCB look to tame solid GT in search of second title in a rowRoyal Challengers Bengaluru and Gujarat Titans clash in the IPL final. RCB, with their aggressive batting and potent bowling, are favored t...
From sixes to centuries: IPL 2026 sets new recordsIPL 2026 historic records: IPL 2026 witnessed an explosive batting season, breaking numerous records. Vaibhav Sooryavanshi set a new six-hi...