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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- RCB and Nothing spark buzz over possible Royal Challengers Bengaluru-themed smartphone launch in IndiaRoyal Challengers Bengaluru and its sponsor Nothing have shared a joint image online. This has led to fan speculation about a possible Roya...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Mumbai Cricket Association signs up Nuvama Group arm as title sponsor for T20 Mumbai leaguesNuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Manchester United hands Michael Carrick 2-year contract as head coachManchester United has appointed Michael Carrick as its new head coach. He has signed a two-year contract. This marks a new chapter for the ...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- BCCI decision to shift IPL finals to Ahmedabad due to commercial viability: MinisterThe IPL finals venue has moved from Bengaluru to Ahmedabad. Karnataka Home Minister G Parameshwara stated commercial viability is the likel...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Our aim now is to create Indian games for local use and global exports: Krafton CEO KimMakers of popular video game PUBG looks to double down on investments and IP creation. Will invest both from its balance sheet as well as a...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...
- IPL 2026 begins: Google unveils interactive doodle with live scores featureMarking the commencement of one of the biggest sporting spectacles in the country, Google on Saturday unveiled a special Doodle titled Indi...
- IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- Disney Star signs up five IPL sponsors as it preps for clash with Viacom18Industry sources say that Disney Star is also in the advanced stages of discussions with advertisers to close sponsorship and spot-buy deal...
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...
- IPL 2020: Advertisers, sponsors to showcase firms that thrived among pandemicE-commerce operators like Myntra and BigBaskets are voting with their wallets this IPL. Myntra is making its IPL debut as a sponsor of the ...
- BCCI announces Indian edutech company Unacademy as Official Partner for IPLThe BCCI had earlier announced fantasy gaming platform Dream11 as this year's IPL title sponsor, replacing Chinese mobile phone company Viv...
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