Vaibhav Sooryavanshi can revive Test cricket if he succeeds in longer format: Krishnamachari SrikkanthTeenage batting sensation Vaibhav Sooryavanshi could spark a Test cricket revival, according to former India captain Krishnamachari Srikkan...
YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Vaibhav Sooryavanshi's on-field outburst underlines importance of situation management trainingYoung Indian cricketer Vaibhav Sooryavanshi requires mental conditioning to manage sledging. Experts suggest this training will help him ma...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Hardik Pandya ruled out of Afghanistan ODIs due to injury: SourcesHardik Pandya will miss the upcoming ODI series against Afghanistan due to an injury. He was declared fit earlier but experienced issues af...
Hardik Pandya, Rohit Sharma gets all-clear for ODI series against AFG from BCCI's CoEStar Indian cricketers Hardik Pandya and Rohit Sharma are both declared fit and cleared for the upcoming ODI series against Afghanistan. Th...
'This place is home': Virat Kohli reflects on RCB's back-to-back IPL triumphs in emotional postCricket giant Virat Kohli took to X to share his triumph after the Royal Challengers Bengaluru clinched their second IPL title in a row, be...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
Sooryavanshi, 15, to travel with parents on India cricket toursVaibhav Sooryavanshi can have his parents travel with him on India'on Sunday, a day after the 15-year-old batting sensation earned his firs...
Suryakumar Yadav's form doesn't warrant him place in Indian T20I side: Saba KarimFormer selector Saba Karim believes Suryakumar Yadav's recent batting struggles might see him out of India's future T20 World Cup plans. Se...
IPL 2026 final: Virat Kohli's last playoff fifty came against SRH in 2016; can he end 10-year drought tonight against GT?IPL 2026 final: Virat Kohli heads into the IPL final against Gujarat Titans as one of the tournament's top performers this season, but an u...