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IPL MEDIA RIGHTS AUCTION
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Too hot to handle? IPL 2027 may break away from its traditional scheduleThe BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Who is Prince Yadav? Once banned by BCCI, pacer who dismissed Virat Kohli makes debut in India vs Afghanistan Lucknow ODIFast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...
Prudent ARC top bidder for Aban Offshore debtPrudent ARC has become the highest bidder for Aban Offshore's ₹1,080 crore debt from Punjab National Bank, offering ₹193 crore. This marks ...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
ED searches at 17 locations in corporate insolvency process caseThe Enforcement Directorate has launched a money laundering probe, conducting searches across 17 locations in Maharashtra and Delhi. The in...
Ashok Sharma replaces injured Yudhvir Singh in India A squad for tri-seriesPacer Ashok Sharma joins the India A squad for the ongoing tri-series in Sri Lanka. He replaces Yudhvir Singh who suffered a shoulder injur...
JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
IPL: Foreign players auctioned, paid, then unavailable? BCCI has a message for teamsThe BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...
FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
RCB and Nothing spark buzz over possible Royal Challengers Bengaluru-themed smartphone launch in IndiaRoyal Challengers Bengaluru and its sponsor Nothing have shared a joint image online. This has led to fan speculation about a possible Roya...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
RCB win IPL for 2 straight years, but this player has created a hat-trick of winsPhil Salt has achieved a rare IPL feat. He is part of three consecutive title wins. Salt won with Kolkata Knight Riders in 2024. He then se...