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IPL COMMERCIAL APPEAL
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...- Cricketer Shreyas Iyer takes a luxurious house on rent in Worli at Rs 18.5 lakh monthly rent with 7% annual escalation; check the rental trend in MumbaiIndian cricketer Shreyas Iyer has secured a luxurious rental property in Worli, Mumbai. The apartment commands a monthly rent of Rs 18.5 la...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- IPL 2026: Ambani-owned Mumbai Indians deepen brand play with 30+ partnerships, 20% growth in sponsorship poolMumbai Indians enters the 2026 IPL season with over 30 brand partnerships. Sponsorship revenue has grown 20 percent year-on-year. The franc...
- United Spirits shares gain 3% on reports of potential RCB stake sale by parent DiageoUnited Spirits shares: According to the report, Diageo is considering several options regarding its stake in the prominent cricket franchis...
- RCB vs PBKS IPL 2025: Will Drake’s Rs 6.4 crore bet break the RCB curse? All eyes on the key clash at Narendra Modi StadiumIn a move that’s drawn global eyes to cricket’s grand finale, Canadian rapper Drake has staked $750,000 on Royal Challengers Bengaluru (RCB...
- International brands tap IPL's potential to boost visibility, reachCricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...
- IPL a bigger hit, revenues surgeThe Indian Premier League (IPL) experienced remarkable financial growth in FY24, with the top 10 franchises more than doubling their combin...
- At $12 bn brand value, IPL is star among sports leaguesThe IPL's brand value has reached $12 billion. Four franchises, CSK, MI, RCB, and KKR, have brand values over $100 million. The league gene...
- MS Dhoni's brand value on an upswing despite retirement from international cricketSince January, the former India captain has signed endorsement deals with the Association of Mutual Funds in India, digital accounting plat...
- PhonePe earmarks Rs 800 crore in marketing this yearThe current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digi...
- Swiss government names Lalit Modi, wife among those facing tax probeWithout divulging further details, FTA here asked them to inform about a designate authorised person in Switzerland within 10 days to recei...
- IPL kicks off, but lacks the usual carnival feelThe seventh edition of the IPL kicked off on Wednesday with Mumbai Indians taking on Kolkata Knight Riders at Sheikh Zayed Stadium in Abu D...
- Kingfisher Airlines employees urge Yuvraj not to play for RCB in IPLEmployees' union of KFA, which has not paid its workers for the past 18 months, has appealed cricketer Yuvraj Singh not to play for Royal C...
- Govt expects over Rs 300 crore in taxes from IPL-4As per an estimate calculated by the Revenue department, the IPL will fetch about Rs 150 crore each under the direct (IT) and indirect (ser...
- BCCI can’t wash its hands of IPL, will have to pay up: I-TThe income-tax department may now train its guns on the BCCI.
- IPL: World's hottest sports leagueSponsorship of domestic cricket may be tottering, but one of the world’s most powerful brands - IPL -- with an estimated valuation of $1.6 ...
- Ad rates up 150% for IPL final legAdvertising rates for the semi-finals and final have sky-rocketed as these are expected to attract large audiences.
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