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IPL BRAND VALUE INCREASE
D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...18 Jun, 2026, 12.30 PM IST- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...18 Jun, 2026, 12.02 PM IST
- Too hot to handle? IPL 2027 may break away from its traditional scheduleThe BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...18 Jun, 2026, 12.01 PM IST
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...18 Jun, 2026, 10.14 AM IST
- India-UK FTA draws mixed response from liquor industry over Scotch duty cutsThe India-UK Free Trade Agreement is set to begin on July 15. Alcoholic beverage makers welcome the pact, expecting increased trade and a b...17 Jun, 2026, 11.18 PM IST
- Pizza Hut: From $600 loan to 20,000 stores and the new $2.7 billion twist for the global empirePizza Hut, a nearly 70-year-old American icon, has been split in a $2.7 billion deal. Yum Brands is selling its international business outs...17 Jun, 2026, 04.58 PM IST
- Who is Prince Yadav? Once banned by BCCI, pacer who dismissed Virat Kohli makes debut in India vs Afghanistan Lucknow ODIFast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...17 Jun, 2026, 03.16 PM IST
- JSW Dulux aims for top 2 position in decorative paints after Akzo buyJSW Dulux is targeting a top-two position in India's paint market. The company plans aggressive expansion and significant investments in it...16 Jun, 2026, 11.00 PM IST
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...16 Jun, 2026, 08.08 PM IST
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...15 Jun, 2026, 05.31 PM IST
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...15 Jun, 2026, 05.07 PM IST
- IPL: Foreign players auctioned, paid, then unavailable? BCCI has a message for teamsThe BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...13 Jun, 2026, 04.03 PM IST
- Beer sales rise 10% in Delhi this May as popular brands regain shelf spaceBeer sales in May surged by nearly 10% year-on-year in Delhi, fueled by the return of popular national brands to retail shelves. These nati...13 Jun, 2026, 01.08 PM IST
- Cricketer Shreyas Iyer takes a luxurious house on rent in Worli at Rs 18.5 lakh monthly rent with 7% annual escalation; check the rental trend in MumbaiIndian cricketer Shreyas Iyer has secured a luxurious rental property in Worli, Mumbai. The apartment commands a monthly rent of Rs 18.5 la...12 Jun, 2026, 11.10 AM IST
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...11 Jun, 2026, 01.08 AM IST
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...08 Jun, 2026, 12.38 AM IST
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...02 Jun, 2026, 08.38 AM IST
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