As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

Lionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Mumbai Indians enters the 2026 IPL season with over 30 brand partnerships. Sponsorship revenue has grown 20 percent year-on-year. The franc...

JioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...

During the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...

JioStar is launching the second edition of Brand Spotlight, focusing on advertising during the first six overs of IPL to maximize visibilit...

The BCCI is seeking an agency to manage media buying and strategy for the IPL 2025. The selected agency will handle television, radio, digi...

Mukesh Ambani is focusing on small businesses and innovative neuroscience studies to increase ad revenues from the Indian Premier League (I...

The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...

Domestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free of cost on its Jio Cinema streaming app, in line with it...

Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...

Star India is planning big for the 11th edition of the league with telecast across 10 channels and real time streaming on Hotstar.

Planners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...

As advertisers finalise plans to make the most out of the upcoming IPL, the digital medium is increasingly emerging as a favoured platform ...

The Board of Control for Cricket in India’s (BCCI) move to stream IPL matches live on YouTube could dent the marketing clout of official te...