Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...

Despite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Lionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

Rajasthan Royals captain Riyan Parag was filmed vaping in the team dressing room during a live match broadcast. The incident occurred in th...

Streaming platforms have reintroduced ads amid their programming, harkening back to a time when commercials reigned supreme. Now, viewers c...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

The Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...

The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...

TATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...

The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...