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JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- RCB and Nothing spark buzz over possible Royal Challengers Bengaluru-themed smartphone launch in IndiaRoyal Challengers Bengaluru and its sponsor Nothing have shared a joint image online. This has led to fan speculation about a possible Roya...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Mumbai Cricket Association signs up Nuvama Group arm as title sponsor for T20 Mumbai leaguesNuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Manchester United hands Michael Carrick 2-year contract as head coachManchester United has appointed Michael Carrick as its new head coach. He has signed a two-year contract. This marks a new chapter for the ...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Tata to pay record-breaking Rs 2,500 crore for IPL title sponsorship rightsIPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...
- IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...
- Vivo may transfer IPL title rights; Dream11, Unacademy in contentionDream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...
- Chinese smartphone manufacturer Vivo pulls out as title sponsor of IPL 2020Top officials in the Board of Control for Cricket in India told ET that Vivo had been looking for a reduction in the sponsorship sum due to...
- Vivo wants to build on IPL gains after striking mammoth dealVivo, which was roped in as the IPL title sponsor for the last two seasons after Pepsi's exit, won the bid for the next five-year cycle yes...
- After IPL, Vivo signs up as title sponsor of Pro Kabbadi LeagueFor Vivo, India is one of the fastest growing markets and the company is spending top dollars on marketing and promotions.
- PepsiCo gets back on pitch with 4-year deal, to become sponsor for all one-day international and test matchesThe maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.
- Chinese mobile phone maker Vivo to replace PepsiCo as title sponsor of IPL T20 tournamentBCCI is holding a meeting tomorrow (Sunday) to announce the new title sponsor. PepsiCo and BCCI are learnt to have worked out a mutual pact...
- Spot fixing: When can PepsiCo end IPL contract?If the number of teams in IPL is less than nine as promised in the contract, PepsiCo can pull out.
- DLF no more IPL's lead sponsor as BCCI increases price of sponsorship dealsAfter being associated with the IPL for five years, real estate major DLF has decided to stop being the league's lead presenting sponsor.
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