Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

IPL 2026 GT vs RR Live Streaming: Gujarat Titans and Rajasthan Royals clash in a high-stakes IPL 2026 Qualifier 2 on May 29 for a spot in t...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

JioStar reported a significant net profit of Rs 3,210 crore for FY26, with operating revenue reaching Rs 31,048 crore. The entertainment ar...

IPL 2025 saw its biggest-ever opening weekend on TV, recording a 39% viewership rise and breaking records with the Chennai Super Kings vs M...

Advertising spending on the Indian Premier League (IPL), which includes TV and digital ads, has dropped by 20% due to the absence of some c...

According to a release from the media giant, total live viewership of the league rose to 43.4 crore after 38 games, following 2.53 crore ne...

Disney Star, the official broadcaster of the ongoing Tata IPL 2023, has said that it has taken just 29 matches of this year’s edition of th...

As viewers returned to their TV screens for the sixth time in three years, they found other distractions when India returned to a more norm...