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IPL AD SPENDS
WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- ‘IPL is done, get back to business’: Why Uday Kotak thinks Google’s $80 billion raise is a wake-up call for India IncBanking doyen Uday Kotak has urged Indian companies to invest in the future, calling Alphabet's $80 billion fundraise a wake-up call. He em...
- 'It's time to wake up': Udak Kotak's big warning to Indian businesses as even cash-surplus Google seeks $80 billionVeteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...
- UPI transactions soar to record of Rs 29.9 lakh crores in MayUnified Payments Interface transactions reached record highs in May. Summer travel and the IPL fueled this surge. Value and volume of trans...
- Who is Pooja Tomar? Muzaffarnagar girl competing in the UFC, the world’s premier Mixed Martial Arts (MMA) organization in the USPooja Tomar, India's first UFC fighter, faces a crucial Macau bout in 2026 after a recent loss. Hailing from humble beginnings, her journey...
- RCB's collective firepower makes them a "complete team", says BobatRoyal Challengers Bengaluru secured a spot in the IPL final. Director of cricket Mo Bobat highlighted the team's collective efforts and fea...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- IPL's hidden contributors: Net bowlers fueling batting brillianceNet bowlers remain one of the IPL's most valuable yet overlooked talent pools, using the opportunity to bowl to elite batters and sharpen t...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 'In my darkest times, biggest light in my life is...': Amid divorce battle, Celina Jaitly reveals one Bollywood actress who stood by her side. Who is she?Actress Celina Jaitly was recently seen at an IPL match with Preity Zinta. After the match, she shared a heartfelt note praising the Bollyw...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- HCLTech CEO expects advanced AI services to soften revenue impactThe third largest service provider outperformed its peers, Tata Consultancy Services and Wipro on the count of revenue and profit in its fo...
- Indian print ad spends to rise 23% this year, digital media to see 28% surge: ReportIndian advertising spends recorded a 21.5 per cent drop in terms of value in 2020 due to the pandemic, but total ad expenditure (adex) is e...
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