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IPL 2021 INVENTORY
Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...- Dream Sports-owned FanCode to shut sports merchandise store by year-endFanCode, owned by Dream Sports, is planning to shut down its online sports merchandise marketplace, FanCode Shop, by the end of the year du...
- Billion-dollar catch: India has the potential to create an IPL out of aquacultureCorporate houses must revisit and rediscover the potential of aquaculture and lead the way.
- Stop, thief! Retail giants are facing a new 'lifting' problem - not just from customers, but also staff & vendorsIndian retail faces increasing shrinkage issues due to thefts and errors, with Trent Ltd reporting a rise in shrinkage to 0.41% of sales in...
- Used car startups take a U-turn as sales remain sluggishWith profitability still a far cry for venture-backed companies like Spinny, Cars24 and CarDekho, these platforms are either putting the br...
- IPL 2023: Will advertising slowdown play spoilsport?India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...
- WhatsApp, Grammarly, and other Ukrainian startup gemsWhatsapp was cofounded in 2009 by Jan Koum, a Ukrainian emigrant to the US. Koum was born in 1976 in Fastiv, the city where Russia began it...
- Top cryptocurrency exchanges not to advertise during IPLThe decision was taken by the Blockchain and Crypto Assets Council (BACC), which has more than two dozen crypto exchanges and crypto-relate...
- India's early T20 World Cup exit may hit value of ICC media rightsWhile the international governing body claims a "record viewership" worldwide, the fact that the tournament drew fewer Indian viewers than ...
- IPL 2021 clocks Rs 2,950 crore in TV advertisingStar India has sold the remaining 5% inventory for over Rs 17.2 lakh per 10 seconds slot, taking overall bookings for the entire season to ...
- Star & Disney sells 95% of IPL advertising inventory ahead of phase IIThe broadcaster has signed 15 sponsors for Star Sports Network and 12 for its OTT platform Disney+Hotstar.
- Pay only for IPL matches played so far, Star tells worried sponsors & advertisers"The contingency plan gives brands the first preference to continue the ad deals if and when BCCI decides to resume the league at a later s...
- Just pay for the matches played, Star & Disney India tells IPL advertisersOn Tuesday, the Board of Control for Cricket in India (BCCI) and the IPL Governing Council suspended IPL 2021 with 29 of the 60 matches com...
- Covid takes down IPL: League suspended indefinitely after multiple cases in bio-bubbleFollowing the rise in number of cases among the players as well as support staff, the decision to suspend IPL 2021 was taken unanimously by...
- Over 81% of IPL 2021 inventory already soldMany advertisers, who can afford to pick up sponsorships or ad spots – now selling for almost Rs 12-13 lakh per 10 seconds – feel it’s wort...
- The Indian Premier League's next edition is getting packed to the rafters with sponsorsMarket sources confirmed that media rights holder Star India has already signed Byju's, Dream11, ITC, MRF, PhonePe, Coca Cola India and AMF...
- How some of India's top CEOs faced the pandemic and what they learnt from itIndia’s CEOs are navigating their businesses through an unprecedented disruption. ET Magazine asks them how they have adapted and what they...
- Full text: Mukesh Ambani's speech at RIL's 42nd AGMTogether, Reliance Retail and New Commerce will become the proxy to India's consumption story, Mukesh Ambani said.
- Google and Facebook prey on digital advertising for content by news producers. Fair play?Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
- Kishore Biyani makes remarkable comeback after selling Pantaloons, but can he again be No. 1?As Kishore Biyani faces up to nimbler and deep-pocketed online rivals like Amazon, the Future Group cannot ignore an omnichannel approach.
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