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- Wine industry took real roots in India with wine policy of Maharashtra government in 2001The new wineries have researched their market and want to make world class wines even as the first generation wineries struggle to survive.
Nashik wineries host festivals to boost sales and create brand awarenessWith the growing popularity of wine festivals, wineries are increasing the scale of the events, which help create awareness.- Companies offer wine-lovers more reasons to cheer with freebiesWineries such as Sula, Grover Zampa and Riona Wines have come up with special festival season wine promotion schemes.
- India keen to join global wine trade fraternityIndia has for the first time participated as an observer in the ongoing meeting of World Wine Trade Group in Washington DC.
- Wine industry seeks a separate legislation to develop Indian wine brandThe Indian Grape Processing Board (IGPB) is trying to bring a separate legislation for wine so as to create an indigenous identity for Indi...
- Wineries launch low priced products to attract customersThough wine consumption is expected to grow by 25-30 % annually between 2009 and 2012 here, India is no stranger to the global glut story.
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