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ICC SPONSORSHIPS
IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...01 Apr, 2025, 12.03 AM IST- ICC may earn up to $150 million in World Cup sponsorship feeThe world cricket governing body has 20 sponsors and partners for ICC World Cup 2023. It has six global partners that are paying $8-10 mill...04 Oct, 2023, 03.56 PM IST
- Sponsors line up for World Cup at Disney StarThe company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...28 Sep, 2023, 12.58 AM IST
- ICC net surplus down 36 per cent in 2022, revenue also declinesThe International Cricket Council (ICC) has seen a 36% drop in net surplus for the fiscal year ending December 31, 2022, with revenue falli...11 Sep, 2023, 12.37 AM IST
- ICC, IndusInd to ink multi-year sponsorship dealIndusInd Bank has agreed to a multi-year sponsorship deal with the International Cricket Council (ICC) that will start with the men's Crick...06 Sep, 2023, 12.58 AM IST
- Mahindra & Mahindra inks sponsorship deal with Disney Star for ICC WCMahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows...05 Sep, 2023, 05.24 PM IST
- Mastercard signs up as ICC sponsor for 2023 World CupMastercard chief marketing and communications officer Raja Rajamannar said the company will be spending a significant sum to get the right ...24 Aug, 2023, 07.07 AM IST
- Coca-Cola takes lead in advertising by signing deals for IPL & World cupCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup13 Feb, 2019, 07.07 AM IST
- Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...16 Feb, 2017, 12.12 AM IST
- ICC finalises team of global sponsorsRCOM forks out $100 million and PepsiCo $60 million for eight-year deal, while Nokia and Emaar MGF also come on board.28 Aug, 2007, 02.33 AM IST
- Pepsi to start new innings with ICCPepsiCo India is all set to renew its partnership with the International Cricket Council .20 Aug, 2007, 01.38 AM IST
- Idea in race for ICC sponsorshipIdea Cellular has now emerged as the front runner for International Cricket Council’s coveted eight-year global sponsorship deal.16 Aug, 2007, 01.46 AM IST
- Now, LG to sponsor golf tourfor 3 yearsAfter deciding not to renew global cricket sponsorship contract with International Cricket Council(ICC), consumer durable major LG Electron...12 Jun, 2007, 01.01 AM IST
- LG, Samsung not pitching for ICC sponsorshipDelivering a double whammy to the International Cricket Council, with which South Korea's LG is ending a sponsorship deal, another electron...20 Apr, 2007, 05.00 PM IST
- ADAG, Etihad Air in talks with ICC for '07-15 sponsor dealAnil Ambani-owned Reliance ADAG and the UAE-based Etihad Airways are in the final stage of negotiations with the International Cricket Coun...13 Mar, 2007, 01.32 AM IST
- ICC's asking price more than doubles for global sponsorshipThe International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...20 Feb, 2007, 03.56 AM IST
- India Inc makes a pitch at ICCAccording to sources, sponsorship rights alone would be around $500 million.19 Jan, 2007, 01.33 AM IST
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