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IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- As World Cup starts, ICC releases stringent advisories for brandsThe International Cricket Council (ICC) has issued strict advisories and guidelines to prevent unauthorised associations with the ICC World...
- Mastercard signs up as ICC sponsor for 2023 World CupMastercard chief marketing and communications officer Raja Rajamannar said the company will be spending a significant sum to get the right ...
- Star Sports records 124 million viewers for ICC WTC Final matchStar Sports saw a record number of 124 million viewers tuning in to watch the live broadcast of the International Cricket Council (ICC) Wor...
- Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...
- Pakistan's players escape fine after violating ICC sponsor clausesPakistan's cricket players violated ICC clauses on the use of commercial and sponsors logos on their team kits but escaped without a fine.
- Ambush marketing or not, ICC sponsors' rivals to use playersThe ICC may take a tough stand against ambush marketing during the upcoming World Cup, but the rivals of the sponsors of the tournament are...
- Days before WC, cos on endorsementsThe clampdown by ICC, the game’s governing body, to protect the interests of the sponsors of the Word Cup has planted seeds of confusion in...
- Hero Honda become sponsors of ICC Champions TrophyHero Honda are the latest addition to the list of sponsors for the ICC Champions Trophy 2009, scheduled to be held from September 22 to Oct...
- ICC Broadcast and Sponsor Forum in DubaiThe International Cricket Council is holding here a three-day Broadcast and Sponsor Forum, involving the its broadcast partners, licensees,...
- Twenty20 gets RCom, Pepsi as sponsorsTelecom operator RCom & PepsiCo India have been signed up for an eight-year deal (2007-15), while cellphone maker Nokia and UAE-based real ...
- ICC finalises team of global sponsorsRCOM forks out $100 million and PepsiCo $60 million for eight-year deal, while Nokia and Emaar MGF also come on board.
- Pepsi to start new innings with ICCPepsiCo India is all set to renew its partnership with the International Cricket Council .
- Hutch may dial compensation callHutch, one of the four global sponsors of the ongoing World Cup, is likely to seek compensation from ICC for breach of contract for its fai...
- ADAG, Etihad Air in talks with ICC for '07-15 sponsor dealAnil Ambani-owned Reliance ADAG and the UAE-based Etihad Airways are in the final stage of negotiations with the International Cricket Coun...
- ICC's asking price more than doubles for global sponsorshipThe International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...
- India Inc makes a pitch at ICCAccording to sources, sponsorship rights alone would be around $500 million.
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