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ICC SPONSORS
IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
As World Cup starts, ICC releases stringent advisories for brandsThe International Cricket Council (ICC) has issued strict advisories and guidelines to prevent unauthorised associations with the ICC World...
Mastercard signs up as ICC sponsor for 2023 World CupMastercard chief marketing and communications officer Raja Rajamannar said the company will be spending a significant sum to get the right ...
Star Sports records 124 million viewers for ICC WTC Final matchStar Sports saw a record number of 124 million viewers tuning in to watch the live broadcast of the International Cricket Council (ICC) Wor...
Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...
Pakistan's players escape fine after violating ICC sponsor clausesPakistan's cricket players violated ICC clauses on the use of commercial and sponsors logos on their team kits but escaped without a fine.
- Ambush marketing or not, ICC sponsors' rivals to use players
The ICC may take a tough stand against ambush marketing during the upcoming World Cup, but the rivals of the sponsors of the tournament are...
- Days before WC, cos on endorsements
The clampdown by ICC, the game’s governing body, to protect the interests of the sponsors of the Word Cup has planted seeds of confusion in...
- Hero Honda become sponsors of ICC Champions Trophy
Hero Honda are the latest addition to the list of sponsors for the ICC Champions Trophy 2009, scheduled to be held from September 22 to Oct...
- ICC Broadcast and Sponsor Forum in Dubai
The International Cricket Council is holding here a three-day Broadcast and Sponsor Forum, involving the its broadcast partners, licensees,...
- Twenty20 gets RCom, Pepsi as sponsors
Telecom operator RCom & PepsiCo India have been signed up for an eight-year deal (2007-15), while cellphone maker Nokia and UAE-based real ...
- ICC finalises team of global sponsors
RCOM forks out $100 million and PepsiCo $60 million for eight-year deal, while Nokia and Emaar MGF also come on board.
- Pepsi to start new innings with ICC
PepsiCo India is all set to renew its partnership with the International Cricket Council .
- Hutch may dial compensation call
Hutch, one of the four global sponsors of the ongoing World Cup, is likely to seek compensation from ICC for breach of contract for its fai...
- ADAG, Etihad Air in talks with ICC for '07-15 sponsor deal
Anil Ambani-owned Reliance ADAG and the UAE-based Etihad Airways are in the final stage of negotiations with the International Cricket Coun...
- ICC's asking price more than doubles for global sponsorship
The International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...
- India Inc makes a pitch at ICC
According to sources, sponsorship rights alone would be around $500 million.