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A brand new high, under the influence of content creatorsDigital creators are evolving from mere brand endorsers to crucial advisors in narrative building and engagement strategies for brands. Bot...- Why finding the right music for reels is one of the biggest challenges for content creators on InstagramAnkita Shrivastav, a Mumbai-based actor and comedian, shares the challenges of finding the right audio for her Instagram posts. With nearly...
- Mensa Brands makes UAE ecommerce foray; eyes Saudi Arabia nextThe firm houses a total of 25 brands under its umbrella across fashion, beauty, fast moving consumer goods (FMCG), and content like Villain...
- Good Glamm gets 90% stake in The Moms Co as founders exitThe Moms Co founders to stay on board, can divest their pending 10% stake in the next one year.
- Amazon, others in talks to acquire Times Internet’s MX PlayerIt is unclear as to how much the potential bidders are looking to pay for MX Player–where Times Internet acquired a majority stake in 2018.
- Goat Brand Labs acquires Chumbak, four other brands as D2C sector sees consolidation set inDeal another fire sale in D2C space, investors Gaja Capital, Matrix Partners exit as part of acquisition
- Elon Musk freed the bird, but who'll free him?Last Sunday, Twitter announced new rules under which it would suspend accounts that posted links to other social media platforms such as Fa...
- Exclusive | India can be a ‘shining example’, says Pichai; BigBasket bags $200M at $3.2B valuationResponding to a question on two orders by India's competition watchdog in October, in which it imposed heavy fines on Google, Pichai said h...
- Mensa buys MensXP, iDiva and Hypp from Times Internet for undisclosed sumMensa Brands has acquired online lifestyle publications MensXP and iDiva, and influencer marketing management firm Hypp from Times Internet...
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