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HOW GEN Z USES AI FOR HOLIDAY SHOPPING
Pick n Pay launches AI grocery shopping assistant in South AfricaSouth African retailer Pick n Pay has launched an AI-powered shopping assistant named "Penny" to simplify grocery ordering. Customers can n...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in IndiaAI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy,...
A new, inexpensive Chinese AI model is catching up with Anthropic, OpenAI on their home turfWestern startups are increasingly turning their attention to affordable and powerful AI models from China, particularly Z. ai's GLM-5.2, wh...
'Just mention Zoho and get discount on Microsoft Office license': Sridhar Vembu says India will catch up in AIZoho founder Sridhar Vembu shared an anecdote where a customer secured a 90% discount on Microsoft Office licenses after mentioning Zoho as...
'You don't need a degree': He got into IIT Delhi, then walked away from it for Microsoft. This 19-year-old's career move is going viralA 19-year-old has bypassed IIT Delhi's prestigious academic path for a software engineering role at Microsoft. Ashish Kumar Verma, already ...
Gurugram AI startup Brekfuz raises $525,000 in funding, valued at $7.5 millionFounded by Arhan Singhal (18), an artificial intelligence student at the University of Pennsylvania, and Sarthak Ahuja (19), a computer sci...
HR said every late minute means 10 minutes extra work. Gen Z employee found a loopholeA new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...
Along came an alien prompt: A day in the life of a software engineerThe role of an IT engineer has been rewritten over the past two years. Against the backdrop of persistent layoff fears, ET speaks to a cros...
True Gen Z builds nation, does not question its Constitution: BJP chief Nitin NabinBJP President Nitin Nabin asserted that India's Gen Z are constructive nation-builders, not those challenging the Constitution or culture. ...
Gen Z vs Indian parents: Should today's youth struggle just because their parents had to? Man questions 'romanticizing poverty' attitudeA viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...
'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...
After Anthropic shutdown, China's Z. ai closes frontier gap as it plans dual listingChinese AI firm Z. ai is aiming for artificial general intelligence, fueled by strong investor interest after its GLM-5.2 model neared top ...
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
Is Gen Z too soft for the modern workplace? Here's why 'friction-maxxing' is essential for workplace skillsGen Z, embrace workplace friction for career growth. The article argues that technology has removed essential discomfort, hindering crucial...
Chinese proverb of the day: 'A Single Conversation with a Wise Man Is Worth a Month’s Study of Books' teaches how to learn life lesson in today's social media oriented eraChinese proverb of the day remains highly relevant in the age of Generation Z. While modern technology provides unlimited access to informa...
Gen Z retires annual holiday, prefers weekend trips, short breaks: ReportIndian Gen Z is redefining travel, favouring frequent short breaks over single annual holidays. Research reveals 87% prefer trips under a w...
Aura farming, cooked, G.O.A.T and more: Billionaire Anil Agarwal tries Gen Z slang trend with his internsVedanta Chairman Anil Agarwal is making waves online by attempting to decode popular Gen Z slang with his interns. In a light-hearted video...
Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...