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Big Food goes small: Kraft Heinz bets on simplicity to boost sharesKraft Heinz is splitting into two companies, focusing on condiments and grocery brands, mirroring similar moves by peers like Kellogg and U...
Kraft Heinz to split: Some of the biggest splits in corporate AmericaKraft Heinz will split into two listed companies to manage volatile demand and rising costs, joining a wave of major US corporate break-ups...
Warren Buffett’s rare misstep: Will Kraft Heinz’s breakup rewrite the ending, or can it still pay off?Warren Buffett’s $10 billion bet on the Kraft Heinz merger was meant to be a food-industry masterstroke. A decade later, the company is eye...
Mars to buy Cheez-It, Pringles maker Kellanova in mega $36 bln dealMars, the family-owned candy giant known for brands like M&M's and Snickers, has announced a nearly $36 billion deal to acquire Kellanova, ...
Snickers maker Mars explores acquisition of KellanovaFamily-owned food giant Mars is exploring the potential acquisition of Kellanova, known for snacks like Cheez-It and Pringles, per sources ...
Here's what Twitter lost in advertising revenue in final months of 2022Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to th...
ITC: Horlicks, Complan valuations too high to buyITC pulled the plug for GlaxoSmithKline owned Horlicks bid early while it showed scant interest in Complan, owned by Kraft Heinz.
Fruit juices, cereals, cereal-based foods, bakery products will soon have fortification standardsThe logo for easy recognition of ‘safe’ foods could be yellow, similar to the existing red and green logos to identify vegetarian and non-v...
FSSAI proposes norms for nutraceuticals, ayurvedic products to check mis-labellingTo check mis-labelling of 'health supplements', FSSAI has come out with regulations proposing to ban the sale of such products as 'medicine...
FSSAI proposes banning health supplements sale as 'medicines'Clamping down on mis-labelling of 'health supplements', food safety regulator FSSAI proposed banning sale of these products as 'medicines'.
FSSAI should form rules for nutraceuticals, diet supplements: ASSOCHAM reportThe paper said about 60-70 per cent supplements in the market are fake such unregistered and unapproved products should be recalled.
After Maggi fiasco, FSSAI now keeps Heinz, Kellogg and Complan under scannerThe regulator and the health ministry have also asked states to monitor quality of packaged products stringently and do regular market audi...
Now, Kellog's, Complan brands under top food regulator's lensThe regulator has written to these companies raising concerns and queries on labelling and branding of some of their popular packaged food ...
XLRI places its largest ever batch of 300 students in 3.5 days; median salary Rs 17 lakhXLRI has placed its largest ever batch of 300 students in 3.5 days with 108 recruiters including 45 first-timers making a total of 321 offe...
FDI in food processing touches $2.15 billionThe food processing industry attracted foreign direct investment (FDI) worth $2.15 billion between during the April-October period of this ...
Kellogg grows 31% to cross Rs 500 crore sales mark in IndiaIn the Rs 700-crore Indian organised breakfast cereal market, where Kellogg holds more than 60% share, the brand is facing increased compet...
- FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer entering new product segments for higher profits
Consumer product makers such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer are entering product segments that offer high...
- When not to use the parent brand
Kellogg has been criticised for keeping its branding to a minimum on FruitaBu. But Marketing asks why all the fuss?
- Khemka group rolls out breakfast cereal products
The competition in the Rs 400-crore breakfast cereal market is likely to hot up in the coming days with the Khemka group jumping into the s...
- Rexam to set up shop in India
Rexam, the world’s largest maker of drink cans, will soon set up shop at Taloja, near Mumbai, to manufacture beverage cans.