A few years ago, Snap, the parent of photo-sharing application Snapchat, was said to be disinterested in India. Now, it is looking to drive...

Moment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.

In an industry still dominated by the blue bird and a few others, the happy monkey is gradually gaining some measure of ubiquity, serving u...

Weddings in India are big, the number of guests is typically in the hundreds if not thousands. Naturally, that’s just too big an opportunit...

It’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...

Artem Vaulin is the alleged ringleader of Kickass Torrents & is accused of distributing over $1 bn worth of illegally copied content.

If successful, this will be the latest buyout transaction in the nascent but fast-growing Indian digital, social media and marketing sector.

They began by becoming service providers, handling everything from data entry jobs to providing content for websites.

Social media agency Gozoop has bought Mumbai-based Red Digital for about Rs 7 crore to expand its footprint in India.

A skincare company has launched a social campaign named 'PowerLight a Village' with the hope of providing solar power to villages that do n...