That could be a good move though it does not benefit anyone too much, says the brand expert.

Branded FMCG cos from bottom to top of the pyramid, will see a great degree of resurgence, says Bijoor.

There is a clear divide between urban consumption and rural consumption, says Bijoor.

Starting in 1982, the Balaji empire has been a family enterprise and the support team are not the sort who drift from job to job.

The placement heads will discuss, among other things, the slotting of startups, which ones to invite and which to refuse during campus inte...

Tatas have reached an understanding with NTT DoCo-Mo to use the brand name for GSM services for at least a year after the Japanese co exits...

Rahul Gandhi roped in public relations agency Genesis Burson-Marsteller & Japanese advertising firm Dentsu which are expected to create a c...

Earlier, the job of selecting candidates was then left to the screening committee of the states and the central election committee.

In a move that may trigger a price war in competitive cola space, Coca-Cola has decided to reduce prices for its 200ml returnable glass bot...

In India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.

Tea drinkers may have to shell out more for their cuppa even for the end season varieties as prices are ruling high at this time of the yea...

Confederation of Indian Industry, Northern Region is organising a Conference on 'Sourcing: India Emerging as a Global Sourcing Hub' on Augu...

Even as the world’s biggest coffee-cafe chain with around 11,000 outlets is closing down 600 underperforming ones in the USA, an industry a...

Canara Bank, which recently turned 100, is in for a brand makeover.

This summer, marketers - from budget airlines and travel agents to cola biggies - are set to have a blast.

Co-opetition, or competition with a co-operative orientation, was the flavour brewed at the just concluded 12th Asian International Coffee ...

Co-opetition, or competition with a co-operative orientation, was the flavour brewed at the just concluded 12th Asian International Coffee ...