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HARISH BIJOOR CONSULTS
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- From swipe to strategy: Your credit card now decides what you buyConsumers now meticulously compare credit card offers before making purchases, turning transactions into value calculations. Credit cards a...
- Desi companies target Coke, HeinekenWhile R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation (GCMMF) tweeted an ad with the Amul girl that said “Not bottling one’s...
- High on nationalism: It's 'Chak De India' for homegrown automakers“All brands live within an ecosystem and brands believe that if they wear nationalism on their sleeves, it rubs off on the consumer,” said ...
- Planned Sebi cap on royalty to benefit responsible, big companies: Harish BijoorThat could be a good move though it does not benefit anyone too much, says the brand expert.
- Too many discounts may be spoiling retail sustainability: Harish BijoorThere is a clear divide between urban consumption and rural consumption, says Bijoor.
- Flipkart on rebranding route to get next 100 million customersThe company will continue to drive more usage among the existing 100 million users, who are present in metros and tier-I markets.
- Mumbai Indians, Reliance Jio on top of IPL viewers’ minds: StudyInterestingly, Ambani’s Reliance Jio Infocomm also enjoys the most mind recall among sponsors, even ahead of title sponsor Vivo, according ...
- IITs looking to end startup hiring woesThe placement heads will discuss, among other things, the slotting of startups, which ones to invite and which to refuse during campus inte...
- Tata Tele to use DoCoMo name for a year after splitTatas have reached an understanding with NTT DoCo-Mo to use the brand name for GSM services for at least a year after the Japanese co exits...
- PR, ad majors roped in for Rahul Gandhi's Rs 500 crore blitzRahul Gandhi roped in public relations agency Genesis Burson-Marsteller & Japanese advertising firm Dentsu which are expected to create a c...
- Research firms assist parties in deciding candidates and finalizing strategies for pollsEarlier, the job of selecting candidates was then left to the screening committee of the states and the central election committee.
- P&G files complaint against HUL's latest Rin advertisementAccording to sources, P&G today filed a complaint against HUL with ASCI stating that "the advertisement is derogatory to Tide".
- Coca-Cola cuts prices, Pepsi may follow suitIn a move that may trigger a price war in competitive cola space, Coca-Cola has decided to reduce prices for its 200ml returnable glass bot...
- Brand Apple that people crave to ownIn India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.
- Darjeeling organic tea in demand in US, UKPremium organic tea from Darjeeling, considered the finest on earth with shelf space in the US and UK coffee retailers such as Starbucks, W...
- CII to hold conference on sourcingConfederation of Indian Industry, Northern Region is organising a Conference on 'Sourcing: India Emerging as a Global Sourcing Hub' on Augu...
- Indian cafes can grow five timesEven as the world’s biggest coffee-cafe chain with around 11,000 outlets is closing down 600 underperforming ones in the USA, an industry a...
- Canara Bank plans image makeoverCanara Bank, which recently turned 100, is in for a brand makeover.
- India Inc joins summer gold rushThis summer, marketers - from budget airlines and travel agents to cola biggies - are set to have a blast.
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